Leading the Charge in Sustainable Real Estate: Cecile Corda at PropertyGuru Group
In an era where environmental consciousness is paramount, Cecile Corda, the head of sustainability at PropertyGuru Group, stands at the forefront of a transformative movement within the real estate sector. With the industry responsible for approximately 40% of global carbon dioxide emissions, Corda emphasizes the urgent need for sustainable practices. “Sustainable development is the cornerstone of creating a resilient real estate industry,” she asserts, highlighting the critical role that innovative solutions and data-driven insights play in shaping the cities of tomorrow.
Innovative Programs for Sustainable Choices
Under Corda’s leadership, PropertyGuru has not only intensified its sustainability initiatives but has also revitalized existing programs and introduced groundbreaking new ones. One of the standout initiatives is the Green Score, launched in 2021 in Singapore. This tool empowers property seekers to evaluate homes based on their sustainable features, enabling them to make informed choices that reflect their commitment to environmental responsibility.
The Green Score employs two key metrics: proximity to rapid transit stations and bus stops, and the number of sustainability awards won by the development, such as the BCA Green Mark certification. By assigning a sustainability rating from 1 to 5, PropertyGuru aims to encourage consumers to prioritize eco-friendly housing options, thereby stimulating developers to integrate sustainability into their projects.
The Liveability Index: A New Standard for Community Assessment
Another significant initiative is the Liveability Index, introduced in Malaysia. This index assesses various factors that contribute to vibrant and sustainable living environments, moving beyond traditional metrics like price and size. It evaluates aspects such as community sense, mobility, and environmental sustainability, offering insights down to the building-project level.
The Liveability Index comprises five categories: housing affordability and quality, availability of amenities, environmental factors, public transport infrastructure, and employment opportunities. This comprehensive approach allows developers, urban planners, and policymakers to identify opportunities for enhancing community livability, ensuring that new developments meet the needs of residents.
Addressing Climate Change in Southeast Asia
Southeast Asia is particularly vulnerable to the impacts of climate change, with increasing occurrences of severe weather events. Corda recognizes the importance of proactive measures to mitigate these risks. PropertyGuru provides climate risk insights that help clients make informed decisions regarding their projects and investments.
In collaboration with Intensel, a climate risk software solution company, PropertyGuru offers tailored climate insights using satellite imagery and climate modeling. This partnership equips stakeholders with the necessary tools to integrate climate adaptation and mitigation strategies into their developments, ultimately contributing to a more resilient real estate sector.
Recognition and Awards: Driving Positive Change
The Asia Property Awards play a crucial role in promoting sustainable practices within the industry. By recognizing and rewarding exemplary eco-friendly projects, these awards inspire developers to prioritize sustainability in their work. Corda notes that while awareness of sustainability is growing, progress varies across markets.
To encourage responsible development, the awards include categories for projects certified by international green certification bodies, as well as those that have yet to achieve accreditation. Special recognition awards also highlight commitments to Environmental, Social, and Governance (ESG) principles, fostering a culture of accountability and innovation.
A Vision for the Future
Cecile Corda’s vision extends beyond mere compliance; it encompasses a holistic approach to sustainability that integrates social responsibility and community engagement. Through initiatives like the Gurus for Good strategy, PropertyGuru aims to understand and address the needs of communities, turning insights into actionable change.
The annual Asia Real Estate Summit serves as a platform for diverse voices, promoting discussions on sustainability and recognizing outstanding leaders in the field. The introduction of the PropertyGuru Visionary Award further emphasizes the importance of innovative contributions to community welfare, celebrating individuals like architect Vinu Daniel, who champions sustainable design.
Conclusion
Cecile Corda’s leadership at PropertyGuru Group exemplifies a commitment to sustainability that is both visionary and practical. By leveraging data, innovative tools, and community engagement, she is helping to shape a more sustainable future for the real estate industry. As property seekers increasingly prioritize eco-friendly options, initiatives like the Green Score and Liveability Index are paving the way for a more responsible and resilient real estate sector, ensuring that the cities of tomorrow are built with both people and the planet in mind.