The Legacy of Dr. Jerry Buss: A Titan of American Sports

Dr. Jerry Buss was a larger-than-life character whose impact on U.S. sports can still be felt today, nearly a decade after his passing. As the majority owner of the Los Angeles Lakers from 1979 until his death in 2013, Buss transformed not only the franchise but also the landscape of professional sports in America. Following his death, Lakers legend Kobe Bryant called Buss “the greatest owner in sports ever,” a testament to the profound influence he had on the game and its culture. In this article, we delve into the story behind his success, exploring how Jerry Buss made his fortune, the performance of the teams he owned, and his lasting legacy.

From Humble Beginnings

Gerald Hatten “Jerry” Buss was born in Salt Lake City, Utah, on January 27, 1933, during the Great Depression. His early life was marked by hardship; his father abandoned the family when Jerry was just a child, leaving his mother, Jessie, to raise him and his three younger siblings. The family moved to Los Angeles when Jerry was nine, and later to Kemmerer, Wyoming, where Jessie remarried.

Working for his stepfather’s plumbing company while still in school, Jerry developed a strong work ethic that would serve him well in his future endeavors. Despite these challenges, he excelled academically, earning a scholarship to the University of Wyoming, where he graduated with a Bachelor of Science degree in just two and a half years. He then returned to Los Angeles to continue his education at the University of Southern California (USC), ultimately earning an MS and Ph.D. in physical chemistry by the age of 24.

Businesses and Investments

Buss’s first job out of college was as a chemist for the Bureau of Mines, but his entrepreneurial spirit soon led him to real estate. In 1959, he invested his savings of $1,000 into a property in West Los Angeles, marking the beginning of a lucrative career in real estate. By the end of the 1970s, Buss and his business partner, Frank Mariani, had established Mariani-Buss Associates, owning around 700 properties across California, Arizona, and Nevada. This real estate empire was estimated to be worth $350 million, setting the stage for Buss’s entry into the sports world.

Entering the Sports Arena

Buss’s foray into sports began in 1974 when he purchased the Los Angeles Strings, a franchise in the World TeamTennis league. Although the league folded in 1978, Buss’s next investment would change the face of American sports forever. In 1979, he purchased the NBA’s Los Angeles Lakers, the NHL’s LA Kings, The Forum indoor arena, and a 13,000-acre Sierra Nevada ranch for $67.5 million. This acquisition marked the dawn of a golden era for Los Angeles sports.

Success with the LA Lakers

Under Buss’s ownership, the Lakers quickly became a dominant force in the NBA. The team won its first championship in 1980, led by the legendary Kareem Abdul-Jabbar and rookie Magic Johnson. This victory was just the beginning; during Buss’s tenure, the Lakers would secure a remarkable ten NBA championships, a feat unmatched by any other team since 1980.

Buss’s influence extended beyond the court. He revolutionized the game by transforming the Lakers into an entertainment powerhouse. He introduced cheerleaders, live music during games, and a vibrant atmosphere that attracted celebrities and fans alike. Buss understood that attending a game was not just about basketball; it was about the entire experience. He created the Forum Club, a VIP area that allowed celebrities and affluent fans to enjoy exclusive amenities before taking their courtside seats.

The LA Kings and Other Ventures

While the Lakers thrived, Buss’s ownership of the LA Kings was less successful. The Kings made the playoffs during his tenure but never won a Stanley Cup before he sold the team in 1988. The franchise’s fortunes changed shortly after Buss’s departure when they acquired Wayne Gretzky, a move that brought significant attention to the team.

Buss also ventured into women’s basketball by owning the WNBA’s LA Sparks from 1997 to 2006. Under his leadership, the Sparks won back-to-back championships in 2001 and 2002, further solidifying his legacy in the world of sports.

The Buss Family

Jerry Buss had six children, all of whom were involved with the Lakers at the time of his death. He owned a 66% share of the team, which he passed down equally to his children. Jeanie Buss emerged as the most prominent of his heirs, becoming the first female controlling owner to win an NBA championship when the Lakers clinched the title in 2020.

However, the transition of power was not without its challenges. Jeanie faced significant family disputes, particularly with her brother Jim, leading to a power struggle within the organization. Despite these challenges, the Buss family has maintained control of the Lakers, continuing the legacy that Jerry Buss built.

A Lasting Legacy

Dr. Jerry Buss passed away on February 18, 2013, at the age of 80, due to kidney failure after battling cancer. His death elicited widespread tributes from the sports community, with NBA commissioner David Stern stating, “The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come.” Buss was remembered not only for his business acumen but also for his generosity and compassion, traits that endeared him to many.

While his personal life had its controversies, including a DUI arrest and a reputation as a playboy, Jerry Buss’s legacy is two-fold. He is celebrated for the unparalleled success of the Los Angeles Lakers and for revolutionizing sports entertainment. His vision transformed the NBA into a vibrant, lucrative industry, paving the way for future generations of players, owners, and fans.

In conclusion, Jerry Buss’s impact on American sports is undeniable. His innovative approach to sports ownership and entertainment has left an indelible mark on the NBA and the broader landscape of professional sports. As we remember him, we acknowledge his contributions to the game and the lasting legacy he created. Rest in peace, Jerry Buss—the greatest owner in the history of American sports.